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April 21st, 2011
TechCrunch released an article about a start-up Whatser, the location-based service that lets users share their favorite locations with friends and discover new ones along the way. Of note, how they want to help their customers reward its customers via loyalty - not price slashing Groupon deals.
What do you think?
Read the full Tech Crunch article.
December 7th, 2010
Have you taken advantage of coupon systems such as Groupon to drive business to your restaurant this past year? It's been a challenge for the restaurant industry to keep customers coming in while we have feature articles touting ways to save money.
One of those primary ways recommended to save money? Stay home and don't eat out. Ouch! That hurts. Not only does it hurt the bottom line of the restaurant owner, but it also hurts the thousands of people employed by the hospitality industry (e.g., waiters, kitchen staff, cooks, etc.)
In an effort to combat the "stay home" philosophy, many restaurant owners have engaged with discounting systems such as Groupon or other local providers. The hope is that you bring the customers in with the discount and they either buy more or establish themselves as regulars and come back again and again. Unfortunately, many people have gotten "hooked" on the discounts and won't dine out without a coupon in hand.
Here's a great article from the LA Times discussing the discount craze problem for restaurants. What's your plan for 2011? Are you going to start scaling back the coupons and engaging your customers with other strategies?
We are looking forward to 2011 and seeing how this concept evolves.
September 7th, 2010
Lunch Specials, Happy Hours, Weekend Events, Oh My!
Most everyone has a favorite restaurant that they frequent. For example, if you were a huge fan of the Kooky Canuck (@kookycanuck) in downtown Memphis, you would want to know what they had going on this week. When is the next “red carpet” event, what are the lunch specials and when you can get the best price on a cold one. Or if you enjoy the inspiring cuisine at Circa (@circamemphis) downtown, you might want to know what they have going on for Valentine’s Day. Both of these restaurants implement social media to get the word out. Although they had a great following before they started social media, they have become a force on facebook and twitter.
Restaurants can use many different types of social media other than Facebook and Twitter. As we have explained in the previous blog, Yelp, UrbanSpoon and CitySearch are great interactive directories. YouTube can also be used when you have exciting events at your restaurant or just to show a virtual tour of the experience customers will have when they dine in your establishments. You can also utilize sites like eventful.com and upcoming.org to promote events you are hosting at your restaurants.
Social Media is a great and cheap tool to employ when promoting and marketing your website and restaurant.
August 23rd, 2010
Sure, there are tons of restaurant directories out there. So many it might make your head spin. That’s why we are going to break it down for you and give you some tips as to what directories are worth a darn.
Remember, when enlisting in these directories be sure to keep an eye on the reviews. This can give you an insiders ear to what people think about your restaurant. Also, you get the chance to right a wrong. If someone is trashing your restaurant, publicly offer them a discount or gift card to make up for it. People will see you are concerned and involved in the opinions of your patrons.
August 11th, 2010
So many people use Yelp, CitySearch and other local restaurant directories these days, why on earth would you need a separate site?
Well for starters, a lot of people use directories to find websites for restaurants, not just the location themselves. A website is the face of your business. Many potential customers will expect you to have one, and a good looking one at that. Putting effort into website design and the content shows your customers you strive for excellence. In your food, in your customer service and in your website.
Don’t tell me you haven’t seen a hideous website for a restaurant that made you think twice about eating there.
This does not mean you shouldn’t invest some time in listing your business on restaurant directories. This is a great Internet Marketing tool that goes hand in hand with your website. Monitor the reviews and learn from the comments people leave.
August 2nd, 2010
FourSquare is a game of social adventures. Users check into locations in hopes of becoming the mayor (the person that visits the location the most) and to accumulate badges. Recently, FourSquare reported that a restaurant called AJ Bombers in Milwaukee increased their Sunday business by 110% by promoting the Swarm Badge (having 50+ people checked in to one location at a time) at SXSW, a popular interactive conference. The restaurant brought 161 visitors to the restaurant at once. Let’s just say the Wisconsin burger joint was hoppin'!
You can use Twitter or Facebook to challenge people to acquire a Swarm Badge one particular night, or you can urge FourSquare users to come in and try to overthrow the current mayor, who has been mayor for too long. Offer a discount as an incentive for people to try to become the newest mayor. Everyone loves a game. Why not increase your sales at the same time?
July 30th, 2010
RocketFuel, a web design and internet marketing company located in Downtown Memphis, Tennessee, has launched a new product, SiteSavor, an inexpensive and simple restaurant website builder.
Memphis, Tennessee July 30, 2010 -- This week RocketFuel launched a new product, SiteSavor, a simple and affordable restaurant website builder with a web-based content management system. This system offers upscale website design templates on RocketFuel’s proprietary content management system.
RocketFuel, based in Memphis, TN, is a well known provider of custom website design, content management system, and strategic internet marketing services for approximately 100 customers. RocketFuel recently branched out to create a product that is more affordable for smaller businesses, but still offered up the same simple content management system. This system allows restaurant owners and managers to create, update and manage their website without the expense of a web designer or web development team.
SiteSavor offers all the features that a custom designed website from RocketFuel would, aside from a unique design and full service support team. Users will be able to create menus, offer printable coupons, share recent news, upcoming events, and integrate with Facebook, Paypal, Google Maps, and Open Table. The system also allows for a restaurant to change it’s web design template with a few simple keystrokes.
“On too many occasions, mom and pop restaurants have been under-served in the web industry. SiteSavor helps these hard working business owners have a great restaurant website for an affordable price. With all the functionality they need, and none that they don’t,” says Reuben Brunson, the CEO of RocketFuel.
RocketFuel is a web design and internet marketing company built around its proprietary content management system. RocketFuel's services include custom website design, internet marketing with search engine optimization, Google Adwords, email marketing, social media marketing, content management and branding. RocketFuel was founded in 2007.
If you would like more information about this topic, or to schedule an interview with Reuben Brunson, please contact Rachel Helm at 901.522.0205 or email Rachel at Rachel [at] gorocketfuel [dot] com. You can also visit www.sitesavor.com and www.gorocketfuel.com.
July 23rd, 2010
The launch of SiteSavor is a tasty success. We are so excited to get started helping restraunteurs with their websites. This Tasty Tidbits blog will be a great place for you to check out all kinds of swell internet marketing tips for social media, email and search engine optimization. We want to make sure you are armed with all the ammunition you need for a successful site. So check back weekly for helpful hints. We are gonna be great friends!
